Connecting Global Brands with Regional Markets
Importing, distributing, and growing food brands across the UAE and regional markets.
Our Core Divisions:
Food Products
Supply and distribution of reputable international brands across the UAE and regional markets, ensuring quality, consistency, and strong market presence.
Why Choose Us?
About Halifood
Founded in 2024, we are a UAE-based food distribution and general trading company driven by a clear vision: to connect exceptional brands with the right markets. Backed by a strong and continuously expanding retail network, we work closely with both international and local brands to bring high-quality products to consumers across the region.
Beyond distribution, we focus on building brands. By combining deep market understanding, strategic positioning, and strong relationships with key retail partners, we support brands in strengthening their presence, increasing visibility, and achieving sustainable growth.
We believe that successful distribution goes beyond logistics—it is about creating value, building trust, and developing long-term partnerships. Today, we proudly position ourselves not just as a distributor, but as a dedicated growth partner for the brands we represent.
The Assim family
The Assim family, through a strategic joint venture established in 2016 with Halifood in the United Arab Emirates, significantly expanded its footprint in the food industry, positioning itself at the center of a dynamic and rapidly growing market. This partnership marked a pivotal milestone, enabling the Assim Holding to consolidate its food-related operations within the UAE while leveraging Halifood’s regional expertise, infrastructure, and market access. From this strong operational base, the group has successfully initiated and scaled investments across key markets in the Middle East and Europe, reflecting a forward-looking vision and a disciplined expansion strategy. Today, all food-sector activities of Assim Holding are strategically centralized within this UAE-based platform, ensuring operational efficiency, brand consistency, and scalable growth. This integrated structure, combined with a proven track record of international development, positions the group as a highly capable and attractive partner for global brands seeking sustainable expansion in the region and beyond.
Supply and distribution of reputable international brands across the UAE and regional markets, ensuring quality, consistency, and strong market presence.
To become a leading force in the regional food distribution industry by transforming promising products into strong, recognizable brands across the market.
To empower brands by providing reliable distribution, strategic market access, and tailored growth solutions—ensuring long-term success for our partners while delivering quality products to consumers.
Our Values
• Partnership – We build long-term, trust-based relationships with our brands and clients.
• Excellence – We are committed to high standards in execution and service.
• Market Insight – We understand the market and act with strategy, not guesswork.
• Growth Mindset – We don’t just distribute, we grow brands.
• Reliability – We deliver consistency, transparency, and results.
Contact us
Distribution network
With a powerful and continuously expanding distribution network across modern and traditional trade channels, Halifood ensures maximum product availability and strong brand visibility across the market. Our strategic distribution model enables us to efficiently reach every level of the retail landscape, supporting brand growth and delivering consistent market impact.
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Scorpion Smoking Requisites Trading L.L.C. opened its first retail store at Box park, one of the prime locations in Jumeirah, Dubai to facilitate its customers to visit the store to experience our wide range of products. Our expansion has extended to the Bluewaters area, one of the most booming areas in Dubai. In addition to the UAE market, Scorpion Smoking Requisites Trading L.L.C. is expanding into the Kingdom of Saudi Arabia, with opening its first shop in 2022.
+3,000
Distribution Outlets
+10,000
Warehouse Sq ft
+78
Brands & Products
Our Portfolio
We partner with leading international and local brands, helping them grow and succeed in competitive markets. Through our strong retail network and strategic approach, we ensure maximum visibility, market penetration, and long-term brand development.
Food distribution partnership with a supermarket chain
December 28, 2025
Bake city
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Rosso
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Happy Swing
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